Whats New.
Query selected for the We Are Human Festival.
Query has been selected for the inaugural We Are Human Festival, taking place in Paris on November 24. The international festival celebrates filmmaking in the age of artificial intelligence, exploring how emerging technologies can advance human creativity, dignity, and human rights.
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Samsung ‘We Got You’ named AI campaign of the week by Ad Age.
Samsung’s We Got You campaign, created by Mise Creative, has been named AI Ad of the Week by Ad Age. Blending live action with a vibrant mix of AI-powered animation styles, the campaign celebrates the creative possibilities of AI and the artistry behind bringing entirely different visual worlds to life.
The Emergence of a New Medium in Production with Brent Bonacorso, via Little Black Book.
The Mise Creative partner on storytelling in the age of AI, and why he sees a return towards prioritising creative judgement over technical execution as new technology becomes more accessible.
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Who we are and what we do.
Mise-en-Scène means “placing on stage,” the arrangement of a film’s visual world, atmosphere, and emotion.
Mise is a director-led, AI-driven production studio.
Founded in 2022 by director Brent Bonacorso and producer David Lyons, Mise brings decades of experience in filmmaking, advertising, and visual effects to an entirely new way of making films.
Working with agencies and brands around the world, we create cinematic work using AI, sometimes entirely, sometimes seamlessly combined with live action and traditional VFX.
We're filmmakers first. Story, performance, cinematography, and emotion are at the heart of everything we do. The technology may be changing, but the principles of great filmmaking haven't.
Let’s bring back the Grand Idea together.
Every great film starts with an idea. A thought, a scribble, a few words on a piece of paper. Something that exists only in someone's imagination.
But for years, the realities of production have determined which ideas get made and which don't. Too expensive. Too complicated. Too ambitious. Some of the best ideas never make it off the page.
We believe that's about to change.
AI is opening up possibilities that were once unimaginable, giving filmmakers the freedom to pursue ideas without compromising what made them extraordinary in the first place.
We want to see those impossible ideas get made. The strange ones. The ambitious ones. The ones that speak to the reasons we all got into advertising in the first place.
Let's bring back the grand idea.
